“Are you a communist?” “No I am an anti-fascist” “For a long time?” “Since I have understood fascism.” Ernest Hemingway. For whom the bell tolls. With the tragedy of Charlottesville only a couple of days old I came across something from all that sadness that made me...
“Ideas are easy. It’s the execution that really separates the sheep from the goats.” Sue Grafton Narratives that don’t make sense. If you have been in advertising for more than 10 minutes you will have seen this before. Invariably over time you...
Advertising is no longer about persuasion so much as simply hoping to be noticed and remembered. In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you...
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