How is your strategy?

How is your strategy?

Here are a few aspects to consider when coming up with your strategy: Boundaries between consumers and business are rapidly eroding. People’s private and business lives have merged to a far greater degree than ever before. This erosion has the effect of increasing...
Creativity is king

Creativity is king

Are creative ads more effective in inspiring people to buy products than ads that simply catalogue product features or benefits? Conventional wisdom argues that yes, creativity matters and that, overall, creative campaigns are more effective. Considerably so. An...
Adapt or die

Adapt or die

Everything in the Marketing World happens more quickly today. That’s a reality and it’s a factor that is unlikely to change. You need to adapt to this. It is not good enough to try to deal with sales volume shortfalls using dated methods alone, such as price-cutting...
It’s all about the slogan

It’s all about the slogan

A slogan is a great way to communicate the core of your campaign or message. The more powerful the slogan, or tagline, the more the brand will become cemented in the minds of the intended audience. A marketing slogan is traditionally catchy and hopefully captures...
Building your brand – fortune favours the brave

Building your brand – fortune favours the brave

A well-conceived and properly implemented Marketing Plan leads the charge of activities. Many businesses fall into the trap of focussing all effort on reducing costs and spending. Unless you build your brand awareness, enhance its desirability by giving it personality...