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Advertising was never supposed to be a generic medicine.

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn’t noticed the rest doesn’t matter does it? Making an impact is the job. Which is why I have always thought it strange that creatives will take a hit if...

I don’t care if you read this.

"Not everything that can be counted counts, and not everything that counts can be counted." William Bruce Cameron I couldn't buy a camera for about twenty years. I was a photographer when I was younger. I had done everything from being a photo-journalist in the...

The preachers and the busker.

“One good thing about music, when it hits you, you feel no pain.” Bob Marley A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has. It is heady mix of high-end fashion stores, tourists that have...

Creativity. How to make a Neo-Nazi sad.

“Are you a communist?” “No I am an anti-fascist” “For a long time?” “Since I have understood fascism.”  Ernest Hemingway. For whom the bell tolls. With the tragedy of Charlottesville only a couple of days old I came across something from all that sadness that made me...

Ideas and advertising. Do you have what it takes?

"Ideas are easy. It's the execution that really separates the sheep from the goats." Sue Grafton Narratives that don't make sense. If you have been in advertising for more than 10 minutes you will have seen this before. Invariably over time you find these narratives...

Lodge yourself in people’s memory, not their social feeds.

Advertising is no longer about persuasion so much as simply hoping to be noticed and remembered. In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you...